Learning Outcomes

I felt like I learned a lot from this class (Digital File Prep) throughout the year. I now know a lot more about the different programs we had to use in the class and it makes me feel better about graduating and possibly going into the business. The number one thing I learned this year was deadlines need to be met and I need to work hard to get things turned in on time. In the real world, if things are late, you lose money. Another thing I learned from doing all the projects was that proofs are very important. I couldn't count how many times I liked the look of a product on the computer but when I got it professionally printed, it looked totally different and I didn't like it at all. This class made me learn the things I need to learn if I want to go in to graphic design as a career choice for me. This class was very helpful in helping learn and I feel much better moving on into the real world in the graphic design field.

Final

For my final project, I decided to create a brochure for East Adams Street Lounge. It is a trifold brochure but it folds up and down.

Here is my folding dummy for the brochure. With all the images and text, it will really catch the target audiences attention.

Target Audience My target audience is going to be males and females ages 21-35. These are mostly the people that would be interested in going to the bar and have a good time here.

Project Specs The final product will be 7.5 x 13.375
                       Folded
                          Top page - 7.5 x 4.5 in
                          Middle page - 7.5 x 4.5
                          Bottom page - 7.5 x 4.375
      Margins - .25
      Bleed - .125 all sides

Image Copyright - I took all the pictures in the brochure with my own camera and the two arrows I created in Illustrator.

Call to Action - The call to action is to get people to come to East Adams Street Lounge and have a good time and spend their money. If you like the place, they will keep coming back.

Final Version

Magazine Ad

For the Magazine Ad I chose to run an ad in gameinformer magazine. It is a very pricey magazine to run an ad in but its very popular. It cost $177,284 to run a full page ad in the magazine.

Purpose
The purpose of this ad is to get people to look at my ad and gauge their interest and want to come check out East Adams Street Lounge.

Project Specs - The full bleed spec is a 9.25 x 11 InDesign document. The trim markings will be at 9 x 10.75 and the margins are at 8.5 x 10.25 which makes the bleed at .125 and the margins are at .25

Target Audience
The target audience for my ad is going to be the same as what the target audience for the magazine is. 18-24 year old males. Young people are the usual ones to go to bars and drink.

Call to Action
The call to action is to get people to come to the East Adams Street Lounge to have a good time and spend some money. We have everything there so its a good time.

Thumbs - Here are my thumbs for the ad

Rough - Here is my rough draft of my final ad. Should look something like this

 

Final Screen Grab - Here is my final grab of my pdf for East Adams Street Lounge

The Picture taken in this ad was taken by me with my own camera and I am allowed to use the facebook logo via the elements to copy folder

Collegio Ad Display

For our next project in Digital File Prep, we are putting together an advertisement to put in the Collegio. We have a budget of $100 for the ad and can't go over the budget.

Here are the column widths that the Collegio uses.

Columns                  Inches

     1                           1.83"

     2                           3.79"

     3                           5.75"

     4                           7.71"

     5                           9.67"

     6                          11.63"

I am going to use an ad that is 4 columns wide and the height of my ad will be 6 inches.

My InDesign File size will be 6 x 7.71

Formula

Col width 4 = 7.71

4 x 6 = 24     24 x $4 = $96

The cost of my ad will $96.

Target Audience

My target audience for my ad are home owners who want to upgrade or fix their houses. Strickland Masonry is a company that specializes in bircking houses, any type of stone work, pouring concrete, and any other type of masonry work. Anyone who needs renovations to their house will be interested in this ad.

Call to Action

The Call to Action is for people to look at the ad and call either one of the numbers and contact the two owners of the company. One of the two or both will go look at the job and go look at the job and put a bid on it. If the owners like the price, then they agree to other costs and then start the job.

Thumbs - Here are the thumbs and ideas for my ad

Here is the Rough draft for my ad

The bricks are going to be the hand drawn image that we scan into our advertisement.

Here is a final screen grab of my final product. I think it turned out really nice and would attract the target audience when they look at the paper.

Variable Data Mail

The new project we are working on in Digital File Prep is a Variable Data Mailsheet. I am making a 5 x 7 mail card for two different target audiences. Here are the thumbs for my Direct Mail card.

The next step is to choose the front and back that I am going to use for my mail card and start making my Rough. Here is my rough for the Direct Mail card.

Here are my two roughs and my final product will look something similar to this.

The purpose of this variable data postcard is to get my target audiences to come and live at Big Hill Resort and Country Club. My two target audiences are;

1. Young families with young children because it is a great neighborhood and there are a lot of fun things to do while you live there.
2. Retirees or soon to be who love to play golf

All the images I used in this are photos I took with my camera or photos taken off the server from the school. I have the rights to use these photos.

Call to Action
The call to action for the variable data postcard is to get people to come to Big Hill Resort and Country Club and check out all our amenities or get them to call and want some more information on this great place to be.

Here is a final screen grab of my final product. I was really happy with how it came out. I think the target audiences will be really happy with the postcard and want to get more information on the resort.

Notepad

Here are some thumbnails for my notepad I am creating in my Digital File Prep class.

Here is my final rough for my notepad in the class. My final file should look something like this.

The purpose of this notepad is to help future employers learn a little about me and help me have a good first impression with those future employers. My target audience for this notepad is the future employers that I would like to work for. The call to action for the notepad is to get me the job with company I apply for.

The cost to make this notepad for one set of 50 sheets would be $3.25.

The text I chose to use in my notepad I thought just represented me the best and easy to read so the future employer does'nt get confused with anything. I made the headset to represent me as a broadcaster for the radio station I work for to broadcast sporting event. The television's I made in Image Composition last year with Professor Oldham and I used them in this notepad to show that I am a broadcaster in television as well with CAPS 13 (Pitt State cable tv station).

I have the right to use all the images in my file. The headset I created in my notepad I made in Illustrator. The television's I created in a class last year.

Here is a final screen grab of my final version