Tuesday, March 8, 2011

Variable Data Mail

The new project we are working on in Digital File Prep is a Variable Data Mailsheet. I am making a 5 x 7 mail card for two different target audiences. Here are the thumbs for my Direct Mail card.


The next step is to choose the front and back that I am going to use for my mail card and start making my Rough. Here is my rough for the Direct Mail card.


Here are my two roughs and my final product will look something similar to this.

The purpose of this variable data postcard is to get my target audiences to come and live at Big Hill Resort and Country Club. My two target audiences are;

1. Young families with young children because it is a great neighborhood and there are a lot of fun things to do while you live there.
2. Retirees or soon to be who love to play golf

All the images I used in this are photos I took with my camera or photos taken off the server from the school. I have the rights to use these photos.

Call to Action
The call to action for the variable data postcard is to get people to come to Big Hill Resort and Country Club and check out all our amenities or get them to call and want some more information on this great place to be.


Here is a final screen grab of my final product. I was really happy with how it came out. I think the target audiences will be really happy with the postcard and want to get more information on the resort.

Saturday, February 26, 2011

Notepad

Here are some thumbnails for my notepad I am creating in my Digital File Prep class.

Here is my final rough for my notepad in the class. My final file should look something like this.

The purpose of this notepad is to help future employers learn a little about me and help me have a good first impression with those future employers. My target audience for this notepad is the future employers that I would like to work for. The call to action for the notepad is to get me the job with company I apply for.

The cost to make this notepad for one set of 50 sheets would be $3.25.

The text I chose to use in my notepad I thought just represented me the best and easy to read so the future employer does'nt get confused with anything. I made the headset to represent me as a broadcaster for the radio station I work for to broadcast sporting event. The television's I made in Image Composition last year with Professor Oldham and I used them in this notepad to show that I am a broadcaster in television as well with CAPS 13 (Pitt State cable tv station).

I have the right to use all the images in my file. The headset I created in my notepad I made in Illustrator. The television's I created in a class last year.

Here is a final screen grab of my final version