The next step is to choose the front and back that I am going to use for my mail card and start making my Rough. Here is my rough for the Direct Mail card.
Here are my two roughs and my final product will look something similar to this.
The purpose of this variable data postcard is to get my target audiences to come and live at Big Hill Resort and Country Club. My two target audiences are;
1. Young families with young children because it is a great neighborhood and there are a lot of fun things to do while you live there.
2. Retirees or soon to be who love to play golf
All the images I used in this are photos I took with my camera or photos taken off the server from the school. I have the rights to use these photos.
Call to Action
The call to action for the variable data postcard is to get people to come to Big Hill Resort and Country Club and check out all our amenities or get them to call and want some more information on this great place to be.
Here is a final screen grab of my final product. I was really happy with how it came out. I think the target audiences will be really happy with the postcard and want to get more information on the resort.
