Learning Outcomes

I felt like I learned a lot from this class (Digital File Prep) throughout the year. I now know a lot more about the different programs we had to use in the class and it makes me feel better about graduating and possibly going into the business. The number one thing I learned this year was deadlines need to be met and I need to work hard to get things turned in on time. In the real world, if things are late, you lose money. Another thing I learned from doing all the projects was that proofs are very important. I couldn't count how many times I liked the look of a product on the computer but when I got it professionally printed, it looked totally different and I didn't like it at all. This class made me learn the things I need to learn if I want to go in to graphic design as a career choice for me. This class was very helpful in helping learn and I feel much better moving on into the real world in the graphic design field.

Final

For my final project, I decided to create a brochure for East Adams Street Lounge. It is a trifold brochure but it folds up and down.

Here is my folding dummy for the brochure. With all the images and text, it will really catch the target audiences attention.

Target Audience My target audience is going to be males and females ages 21-35. These are mostly the people that would be interested in going to the bar and have a good time here.

Project Specs The final product will be 7.5 x 13.375
                       Folded
                          Top page - 7.5 x 4.5 in
                          Middle page - 7.5 x 4.5
                          Bottom page - 7.5 x 4.375
      Margins - .25
      Bleed - .125 all sides

Image Copyright - I took all the pictures in the brochure with my own camera and the two arrows I created in Illustrator.

Call to Action - The call to action is to get people to come to East Adams Street Lounge and have a good time and spend their money. If you like the place, they will keep coming back.

Final Version