Collegio Ad Display

For our next project in Digital File Prep, we are putting together an advertisement to put in the Collegio. We have a budget of $100 for the ad and can't go over the budget.

Here are the column widths that the Collegio uses.

Columns                  Inches

     1                           1.83"

     2                           3.79"

     3                           5.75"

     4                           7.71"

     5                           9.67"

     6                          11.63"

I am going to use an ad that is 4 columns wide and the height of my ad will be 6 inches.

My InDesign File size will be 6 x 7.71

Formula

Col width 4 = 7.71

4 x 6 = 24     24 x $4 = $96

The cost of my ad will $96.

Target Audience

My target audience for my ad are home owners who want to upgrade or fix their houses. Strickland Masonry is a company that specializes in bircking houses, any type of stone work, pouring concrete, and any other type of masonry work. Anyone who needs renovations to their house will be interested in this ad.

Call to Action

The Call to Action is for people to look at the ad and call either one of the numbers and contact the two owners of the company. One of the two or both will go look at the job and go look at the job and put a bid on it. If the owners like the price, then they agree to other costs and then start the job.

Thumbs - Here are the thumbs and ideas for my ad

Here is the Rough draft for my ad

The bricks are going to be the hand drawn image that we scan into our advertisement.

Here is a final screen grab of my final product. I think it turned out really nice and would attract the target audience when they look at the paper.